Customer.io

97.05

Streamline messaging workflows to your liking.

Customer.io is a comprehensive marketing platform that helps marketers send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers easily create, update, and delete customers from their database. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people according to their marketing strategy. Beyond segmenting groups, users can even separate an individual from a group and easily monitor their event logs, attribution data, messages they received, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages to their specifications. Customer.io can be used to send multichannel newsletters in customers' time zones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Furthermore, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports provided by the platform.